How we brief AI agents for a website build

Our studio is one person and several AI agents. Janar decides and the agents build. That only works if the decision is written so it cannot be misread.

Every project starts with a one-page brief: who the site is for, its one action, which copy is approved and what must not change. The last item matters most. Without it an agent will gladly fix things nobody asked it to fix.

Second, we hand over real material, not a description. Real copy, images and colour values. Write "modern and warm" and you get an average answer. Give three design tokens and one reference page and you get a precise one.

Third, we split the work into small pieces: one agent builds a section and another checks it. The check is a separate step because the same agent does not notice its own mistakes.

In the end Janar reviews everything and clicks through the site on a phone. AI makes the work faster, but the responsibility stays with a person.