What a real-estate broker website needs to get calls

Broker sites usually have too many listings and too little person. A seller does not choose by the number of listings. They choose whom they trust with their home.

First comes a clear face and a short story: who they are, where they work and what they do differently. Second is the selling process in plain steps, from price analysis to the notary. Third is one button: ask for a valuation.

The phone matters. Most visitors arrive on mobile, so the call button should be visible without scrolling.

We used the same pattern for Janar Kuusk's and Anete Pedaja's sites. We do not promise a number of calls, because that depends on the market and the broker. We promise a site that does not get in the way.