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28 August 2026
← All postsAI product photography that doesn't look AI
It starts with the real product. The AI adds the setting, not the product.

AI images are at their worst when asked to invent the product. The hands are wrong, the text is garbled, the material is too smooth. A customer sees it immediately.
So we start with a real photo. The product is real, and the AI builds the light, background and surface around it. That way the picture shows something a customer can actually pick up.
Second rule: consistent light. If ten pictures have light from ten directions, the whole store feels fake. We pick one direction and keep it.
Third rule: we check every picture by hand. Sometimes the flaw is only in a corner or a reflection. The AI does not notice, a person does.
The result does not fully replace a photographer, but for a small shop where ten pictures would otherwise cost a lot, it is a sensible compromise.

