Bilingual sites for Estonian companies

Most Estonian companies need two languages: Estonian for the local customer and English for a partner, a tourist or a new hire. The question is how to do it without paying twice.

Our approach is Estonian as the default with no prefix, and English under /en. Each page keeps both texts in the same data file, so neither gets forgotten.

A translation should not be word for word. An Estonian sentence may run longer or shorter, and an English reader expects a different tone. We write both from the start rather than translating at the end.

On the technical side that means hreflang tags, separate addresses and the right language signal for search engines. They are small things that affect whether someone searching in English finds you.